Marketing & Business Development Associate – Job Description
Role overview
TAG Corporation is an established manufacturer of hardware fittings and accessories for high-voltage transmission lines. Founded in 1972, TAG supplies utilities, EPC contractors and conductor manufacturers across India and international markets.
TAG Corporation is hiring a full-time Marketing & Business Development Associate to build our brand presence, support the sales team and open doors in new markets. The Marketing & Business Development Associate will be responsible for coordinating TAG’s digital presence, marketing collateral, campaigns, industry events and selected business development initiatives. This is a hands-on role suited to someone at the beginning of their career who is organised, proactive, comfortable using digital tools and keen to learn about international B2B marketing in a technical industry.
- Title: Marketing & Business Development Associate
- Reports to: Vice President, Sales
- Employment type: Full-time.
- Location: Chennai
Key responsibilities
Social media management
- Manage TAG Corporation’s LinkedIn company page
- Develop and maintain a monthly content calendar, publish consistently
- Coordinate with different departments to identify relevant content.
- Draft, design and publish posts about projects, products, technical capabilities, manufacturing, testing, company milestones, employees and industry developments.
- Support employees and senior management in sharing and engaging with company content.
- Monitor comments, messages, mentions and relevant industry discussions.
- Track performance (engagement, traffic, follower growth) and recommend improvements.
- Support social-selling initiatives by helping the sales team identify, engage and build visibility with relevant prospects.
Website management
- Use the Content Management System to keep TAG’s corporate website accurate, current and relevant
- Coordinate updates to product pages, technical information, company news, certifications, approvals, project references and downloadable materials.
- Review the website regularly to identify outdated content, broken links and opportunities for improvement.
- Work with internal teams and external website partners to implement changes.
- Support basic search-engine optimisation, including page titles, keywords, descriptions and content structure.
- Track website traffic and prepare simple reports on traffic and lead-gen performance.
Marketing and sales collateral
- Maintain an organised library of TAG’s marketing and sales collateral
- Keep corporate presentations, brochures, product catalogues, datasheets, qualification documents and sales templates updated.
- Adapt presentations and marketing materials for different customers, markets, countries and events. Coordinate translations of collateral when required.
- Help maintain consistent branding, formatting and messaging across all company materials.
- Assist the sales team in preparing presentations and customer-facing documents.
Digital Marketing Campaigns
- Work with the sales team to plan and run digital marketing campaigns, such as email outreach and LinkedIn campaigns.
- Support top-of-funnel efforts by building prospect lists, researching target accounts and generating new leads.
- Practice and promote social selling: help sales team members build their profiles and engage with prospects on LinkedIn.
- Coordinate campaign schedules and follow-up activities with the relevant sales team members.
- Hand qualified leads to sales with clear context, and keep records tidy
Business Development and New-Market Support
- Support the sales team as required in researching new countries, utilities, EPC contractors, transmission companies, consultants and industry partners.
- Monitor relevant transmission projects, tenders, investment plans and market developments.
- Identify relevant decision-makers and procurement contacts using LinkedIn, company websites, industry directories and other sources.
- Help maintain accurate prospect and account information in TAG’s CRM or business-development trackers.
- Assist with initial outreach and follow-up campaigns under the direction of the sales team.
Supplier Registration and Qualification
- Identify supplier-registration and prequalification opportunities with target utilities and EPC contractors.
- Coordinate with internal departments to collect the required documentation.
- Support the completion and submission of supplier forms/questionnaires, portal registrations and qualification packages.
- Maintain a central tracker of registrations, submissions, approvals, renewals, pending actions and expiry dates.
- Follow up with customers and internal teams to keep qualification processes moving.
- Maintain an organised repository of commonly requested corporate, financial, technical, quality and compliance documents.
- Ensure that documents used in qualification submissions are current and properly approved.
Trade fairs and industry events
- Maintain a calendar of relevant trade fairs, conferences, exhibitions and industry events.
- Support management in evaluating which events TAG should attend, exhibit at or sponsor.
- Coordinate event registration, booth requirements, promotional materials, meeting schedules and internal participation.
- Coordinate with vendors for booth design, printing, merchandise and logistics.
- Assist in organising pre-event outreach campaigns and customer appointments.
- Support post-event follow-up and prepare summaries of opportunities and outcomes.
Marketing Coordination and Reporting
- Prepare a concise monthly report for the Management team – covering completed activities, results, upcoming priorities and support required.
- Help develop a simple annual marketing plan and budget proposal with the VP of Sales.
- Propose new ideas to improve TAG’s market visibility, customer engagement and sales support.
Required qualifications & skills
- Excellent written and verbal communication in English, with a clear, professional voice for customers and executives. Knowledge of Tamil is useful, but not required.
- Bachelor's degree in marketing, communications, business or a related field, or equivalent practical experience.
- Approximately 3 to 5 years of relevant experience; strong recent graduates are encouraged to apply.
- Comfortable with digital tools: Canva (or similar design tools), Microsoft Office or Google Workspace, and AI assistants such as Claude for drafting, research and productivity.
- Comfortable using AI tools to support research, drafting and content development, with the judgement to review and verify the output.
- Familiarity with LinkedIn and an interest in social selling.
- Good organisational and project-coordination skills.. Ability to manage several activities and deadlines simultaneously.
- Willingness to learn technical concepts and communicate them in accessible language.
- Strong attention to detail and commitment to accuracy in documents and brand materials.
Preferred qualifications & skills
- Early-career experience in B2B marketing, business development or sales support.
- Early work experience in marketing, sales support or communications.
- Familiarity with B2B or manufacturing / industrial sectors
- Familiarity with tenders and supplier registration processes
- Experience with a CRM, email marketing platform or website CMS.
- Basic design and video-editing skills beyond Canva.
Attributes We Value
- Curious and eager to learn.
- Resourceful and comfortable finding information independently.
- Creative, while remaining attentive to technical and brand accuracy.
- Comfortable receiving feedback and improving work through iteration.
- Collaborative and able to work with both commercial and technical teams.
- Confident in taking ownership of routine activities while seeking guidance when needed.
- Interested in international business and working across different markets and cultures.
What TAG Offers
- The opportunity to build broad experience across marketing, international business development and sales enablement.
- Exposure to global customers and infrastructure markets.
- Close collaboration with senior sales leadership.
- The chance to work across commercial, technical and operational departments.
- Structured learning about the power-transmission and manufacturing sectors.
- Meaningful responsibility and the opportunity to shape TAG’s marketing function.
- A full-time position with hybrid working flexibility.
How to apply
Please include a link to your LinkedIn profile and, if you have them, examples of content or design work such as posts, presentations or Canva designs.